Latest Evening Craze

A brand name utilised in various puzzle examples from the early 20th century. My initial thoughts were that this name was most likely devised by London manufacturer William Peacock, who were highly active in the field of wooden jigsaw puzzles in this period.

Unfortunately, that idea has been somewhat turned on its head, largely through sight of another similarly branded example, one which looks to have been cut by Raphael Tuck to their "Zag-Zaw" standard for the Hamley's store. See Chrysanthemums to witness this comparison.